Jason Rhoades Open House
February 14th, 2018
Also on view is The Grand Machine/THEAREOLA (2002), a major component of Rhoades’s wider PeaRoeFoam project. The installation references a “factory” set up in the artist’s studio, where he produced a mixture of green peas, salmon eggs, and white foam that was subsequently packaged in Ivory Snow boxes. Faithful to the studio setup, a karaoke machine was added to the installation, along with the pink neon sign “The Areola,” subtly emphasizing the corporal component of the PeaRoeFoam production. A ramp created with PeaRoeFoam is also on view, as if showcasing the acclaimed, wide-ranging benefits of the mixture, which would turn into hard material when combined with glue. Presented with a small Honda motorcycle nearby, the work underscores the playful, interactive part of the production process.
Partially influenced by 9/11 and the media’s reactions to the “other,” My Madinah: in pursuit of my ermitage (2004) constituted a complex investigation of contemporary manifestations of religion, culture, sexuality, and consumerism. Numerous neon signs spelling out nicknames for the word vagina are suspended above a carpet of adjoining blankets and towels, while a variety of other materials contain further references to the world’s holy cities and places of worship.
Discrete sculptures related to My Madinah will also be on view, including a selection of self-fabricated shelves and chandeliers, where the neon phrases are suspended from a wooden wheel.
Outside the exhibition space are two rarely seen sculptures, which are part of a series of works by Rhoades that involve cars or car parts—ostensibly in an effort to emulate Francis Picabia’s extensive car collection. Yellow Fiero (1994), a Pontiac Fiero, was integral to the artist’s 1994 Swedish Erotica and Fiero Parts installation and specifically chosen for its cultural resonances as an ersatz version of a luxury sports car. Rhoades allegedly bought it from a man who had given it to his daughter so she could “get hitched.” A crossover between a car and outdoor furniture, Rhoades created Anchorimpala SS, Alpinimpala SS (1998) from hand-rolled steel as a sculptural expression of a car, now with different functional qualities.
A selection of videos pertaining to the works on view will also be presented.
Join in the conversation with The Brant Foundation on Instagram via @TheBrantFoundation and the hashtag #JasonRhoades.